Let’s End “Now is the best time…”

Google lists 200,000,000 entries under Now is the best time to sell a house. Ten seconds later in six-tenths of a second she gave me 63,300,000 results for Now is the best time to buy a house.   Why are there a quarter of a billion persuasive cases made for this being the best time to sell AND to buy? Probably because millions of people think it is the best time for them to manipulate other people into doing something that benefits the manipulator for sure.  “Now is the best time” is an opinion and it’s cliche. The more it’s used (and it’s used a lot in advertising) the less it resonates. But “Now is the best…” is worse than dull, it’s possibly not true.

We can agree the best and worst of times are subjective. What’s good for me may not be good for you. Sure it’s possible a great number of analytical factors favor a buyer or a seller at any time, but those facts may be secondary to anything that matters more to a decision maker. If I want to keep my family together, even though the facts point to a “seller’s market”, today might be the best time available to me to make a commitment on a house.

How about this, instead of going the easy route of manipulation by spreading fear of loss of opportunity, property, time we let go of “Now is the best…”. Instead, can we let the 263,000,000 other folks trip over themselves trying to control people and we be the voice of reason?  Is this a good time to buy or sell real estate? I don’t know. It depends on you. What’s important to you?

 

Author: Tom Meyer Real Estate Broker, Madison, WI

I believe every every Offer to Purchase can present the unique ability of the person the contract is written for. The person who is most compelled to be cooperative, most qualified, most sincere, most committed, least risk adverse, can have an Offer drafted to show their true ability and commitment. Home sellers are likely to look favorably upon those offers which give them the most comfort. Licensees who know how to craft Offers as unique as the individual buyer are worth their weight in gold.

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