The Pinterested Homes Phenomena

Pinterest is a cool ap with unlimited interesting ideas. OH, I just got it! You PIN INTERESTing ideas—pinterest. This morning I had another a-ha! moment in real estate. A trend is going on and I think it’s a product of Pinterest. I call it Pinteresting a house.

A Pinterested home is one where an eye catching photo of a renovated interior room is the main photo for an older home. These photos are of new bathrooms with cool fixtures, renovated kitchens with tile backsplash and granite counters, or some interesting fixture. Nothing else about the house is interesting. A Pinterested home has some of these not so interesting features: Old HVAC systems, roofs worn beyond their life expectancy, poor windows, plumbing issues, outdated electrical systems. What I think is being done is more than lipstick on a pig kind of sprucing up. I wonder if home buyers are being distracted from the real expensive issues by the cool renovated bathrooms?

 

 

Author: Tom Meyer Real Estate Broker, Madison, WI

I believe every every Offer to Purchase can present the unique ability of the person the contract is written for. The person who is most compelled to be cooperative, most qualified, most sincere, most committed, least risk adverse, can have an Offer drafted to show their true ability and commitment. Home sellers are likely to look favorably upon those offers which give them the most comfort. Licensees who know how to craft Offers as unique as the individual buyer are worth their weight in gold.

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