Real estate technology changed rapidly. Creators of the technology know who their customers are and they’re making apps to make their customer’s lives easier, swifter, more efficient. From our offices we open access for our customers to use these apps. The real estate experience of those folks also may be easier, swifter, more efficient because the app exists. We didn’t create the app. We have not improved the experience by being a pathway to the technology.
Those who make techno tools may devise something people can’t see living without. (a camera in their phone) Those who don’t could make a low tech advantage the client will not want to live without. Feelings keep a person coming back or moving away. It’s easy to let a person feel special. It’s also easy to leave a person feeling disregarded. How we approach contracts is a great place to change the feeling from disregard to special.
As the world turns toward technological precision and away from human interaction skills, there may be a giant gap in the human interaction enhancement world. Whoever fills this gap will have the secret to the real estate agent remaining relevant. Or even necessary.