Improve the experience.

Real estate technology changed rapidly. Creators of the technology know who their customers are and they’re making apps to make their customer’s lives easier, swifter, more efficient. From our offices we open access for our customers to use these apps. The real estate experience of those folks also may be easier, swifter, more efficient because the app exists.  We didn’t create the app. We have not improved the experience by being a pathway to the technology.

Those who make techno tools may devise something people can’t see living without. (a camera in their phone) Those who don’t could make a low tech advantage the client will not want to live without.  Feelings keep a person coming back or moving away.   It’s easy to  let a person feel special. It’s also easy to leave a person feeling disregarded.  How we approach contracts is a great place to change the feeling from disregard to special.

As the world turns toward technological precision and away from human interaction skills, there may be a giant gap in the human interaction enhancement world.  Whoever fills this gap will have the secret to the real estate agent remaining relevant. Or even necessary.

 

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. What you see REALTORS do to brand themselves and their firms, promote their service, advertise, and process paper do not require a license. I believe negotiations to create and honor a real estate purchase agreement is where the agent has the greatest value in a transaction. Paying professional fee rates for the administrative services is a choice consumers deserve. Old business model driven commission rates are taxing the home equity of American home sellers. Essential Real Estate was created to put more money in the hands of the consumer by eliminating expenses for the firm and charging a fair price for the real real estate service.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.