Learning is what we do for ourselves. Training is done to us. Maybe that’s why learning opportunities promoted as training sessions are unfilled with experienced employees or professionals. Continuing education isn’t a big draw either. Education is learning, but it’s not something people who have arrived agree they need. That’s why CE is mandatory and not voluntary.
A company with a culture that places high value on learning will attract learners. People who learn develop insights, skills, and wisdom they won’t get in training or Continuing Education. Learners stay ahead of change. They embrace new technology if for no other reason than it’s something new to learn.
Would you prefer to be represented by a person who is continually learning, or one who just got out of training, or attended mandatory continuing ed?