Why do we that?

Why do we do what we do? Once that question is asked, somebody will start to ponder, and eventually discover that the answer in part is: Because we always have.

The person who raises attention to another way will meet resistance.  Being an early adapter is risky.  Seeing what other people deny or resist will not make you popular in the status quo club. But, we don’t change the norm to be popular. We change the world to enhance the lives of people.  Only a few years ago this country was dependent on the oil of foreign nations. Automobiles still look the same, but not for long. Somebody asked “Why” and very soon auto transportation will not include 4 wheels, a steering column, and a trunk.

Change is only inevitable when we question intent, purpose, expectations, processes. Why do real estate purchase contracts all look alike? Just asking.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. What you see REALTORS do to brand themselves and their firms, promote their service, advertise, and process paper do not require a license. I believe negotiations to create and honor a real estate purchase agreement is where the agent has the greatest value in a transaction. Paying professional fee rates for the administrative services is a choice consumers deserve. Old business model driven commission rates are taxing the home equity of American home sellers. Essential Real Estate was created to put more money in the hands of the consumer by eliminating expenses for the firm and charging a fair price for the real real estate service.

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