Seller-Buyer and Buyer-Buyer. One of them will own the house.

Real estate negotiations are identical in that there are two buyers and one seller every time an offer is presented to a home owner.  One of the two buyers is going to be successful in ending the negotiations with the house.

Every day buyers make offers on real estate and without expecting they have competition. Buyers are always competing with seller-buyers.  Every negotiation ends with someone getting the property. It’s only when offers are written do we see who wants the property most. Most transactions involve sincere offers to sincere owners from sincere buyers. In those situations where the negotiation ends with the seller-buyer outbidding the buyer-buyer, it’s not that the seller-buyer didn’t want to sell; they just wanted to own the property more than the buyer-buyer.

Published by Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

Reasons to own a home vary, but the reason any of us sell is always the same--we have another plan for the home equity. Costs related to selling and buying (Overspending on fees, repairs, negotiating mistakes, overpaying) consume an unnecessarily large chunk of equity. Essential Real Estate exists to make sure clients have opportunities to keep more equity and accomplish their life plans. Essential Real Estate brokers identified multiple negotiating errors and common misconceptions that cause people to lose home equity and then developed strategies to help clients wisely negotiate better terms while protecting their equity. Our clients count the difference we make for them in dollars and peace of mind.

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