The Asset You Own

The asset you own is what determines your value.  You determine the price you charge based on your opinion of the value of your asset.  Deciding your value is the job of someone who measures your asset against their problem. It’s interesting that I do not decide my value or your problems.  I control only what I do everyday to build my asset.

For real estate licensees looking for an asset to build might look to the Wisconsin Real Estate Law Manual for an asset which will lift them high above the ability of most people in the field. When you can be trusted to find solutions, articulate agreements that work, and construct contracts that meet the test of law, you will have value. You will earn clients.

Everyone can do the easy work well enough. That will get you by until it doesn’t. Doing easy well enough or better than most will sustain a person until they tire of the mundane or get passed up by people who want to be more. Few people can do the hard work with excellence. Every day there is an opportunity to improve our contract knowledge assets. For every improvement we make in the area of contracts knowledge, our value increases for the public.



Seth Godin Blog

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. Essential real estate services are specified in real estate license law. Those services are worth professional fees. Paying professional fee rates for administrative services is a choice when an alternative exists. We are that alternative. Old business model commission rates are taxing the home equity of American home sellers. Essential Real Estate LLC was created so our clients keep more of their home equity, spend less on broker fees, and receive skilled representation in negotiating purchase agreements.

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