If we’re so opposed to overpaying, why do we buy water for $4.00 a bottle?

As of this moment, if you live in the United States, clean, clear water is available within a few feet of where you are right this moment. In a year the average American consumes more than 30 gallons of bottle water per year.  1999-2017 per capita consumption. Individually we each spend at least a $100 per year on water in a bottle.  Considering in 1976 the average American bought 1.5 gallons of bottled water per year, the market has been booming for this overpriced product.

If clean, safe drinking water can be had for pennies for a ton we are overpaying by….(Do the math here). Think about this, often we decide against a purchase over the financial difference of a percentage of less than 5%.   In competitive real estate markets the same people who pay hundreds and hundred of a percent over the price of water drop out of the negotiations for fear of looking silly for overpaying.   Nothing wrong with that of course, but compared to the craziness of buying free water in a plastic bottle for $2.00 a bottle, overpaying for a home which may increase in value along with all its other attributes seems like a smart decision to be applauded. Of course the amount we overpay isn’t available to spend on plastic bottle water.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. What you see REALTORS do to brand themselves and their firms, promote their service, advertise, and process paper do not require a license. I believe negotiations to create and honor a real estate purchase agreement is where the agent has the greatest value in a transaction. Paying professional fee rates for the administrative services is a choice consumers deserve. Old business model driven commission rates are taxing the home equity of American home sellers. Essential Real Estate was created to put more money in the hands of the consumer by eliminating expenses for the firm and charging a fair price for the real real estate service.

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