Simple or Challenging? Do we really want simple?

We really don’t want simple.

Customers are people who look to us for a product or service. Customers have expectations which vary depending on factors out of our control. Exceeding the expectations of some customers is simple. For others, we are challenged.

If simple and challenging represent points on opposite ends of a spectrum, and expectations move the needle one way or another, given the choice why would we not prefer simple? Because anyone can do simple.

The simplest expectation to achieve is zero expectation. The person who has no expectation of us is probably not a customer or a potential customer. They either don’t exist or they are a customer of someone else. It’s simple to exceed expectations of people who aren’t doing business with us. They are never unhappy with the service or product we didn’t provide for the money they didn’t pay to us.

The challenging customer can’t work with just anyone. They seek service or products from those who aren’t built to satisfy the simplest customer. They do business with the few people who are up to the challenge; believe in what they do, and do what they do for a reason worth believing in. When you know your intent is to be effective, not just accepted, no challenge will derail your confidence and commitment.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. Essential real estate services are specified in real estate license law. Those services are worth professional fees. Paying professional fee rates for administrative services is a choice when an alternative exists. We are that alternative. Old business model commission rates are taxing the home equity of American home sellers. Essential Real Estate LLC was created so our clients keep more of their home equity, spend less on broker fees, and receive skilled representation in negotiating purchase agreements.

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