In the middle of a movie, while the kids want our attention, when it’s nearly midnight. Are any of these safe environments where you do your best work? A University of Minnesota study revealed multi tasking is a killer on our ability to remember. When remembering the directions of a client, or the caution you heard a week ago, a distraction free environment is a safe place.
There was a time when writing an offer on the hood of the car was fairly common. The WB 11 wasn’t the back of a napkin, but it wasn’t the complicated instrument it is today. Maybe the hood of the car has been replaced by the coffee shop down the street. Neither place is where we do our best work.
Building your business on sound practices of safety will never do you wrong. Compare the coffee shop to an organized desk, a quiet place, free from interruptions and sufficient time. Multi tasking can be done. Doing any of those tasks well is an illusion.
