And then we discovered

Every change begins after these four words: And then we discovered.

It’s remarkable to consider in the lifetime of my grandparents, the world has come from traveling by horse to by horsepower. These people who I knew were there before the Wright Brothers got lift and they were still there to see the lift become lift off and the height of flight reach the moon.

All of these things happen after someone discovers something. What limitations have you placed on yourself until you discovered something that changed your life?

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. What you see REALTORS do to brand themselves and their firms, promote their service, advertise, and process paper do not require a license. I believe negotiations to create and honor a real estate purchase agreement is where the agent has the greatest value in a transaction. Paying professional fee rates for the administrative services is a choice consumers deserve. Old business model driven commission rates are taxing the home equity of American home sellers. Essential Real Estate was created to put more money in the hands of the consumer by eliminating expenses for the firm and charging a fair price for the real real estate service.

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