The public embraced Zillow and Zillow gave the public liberty. Is that a pure example of a free-market success story? If you’re the consumer you know it is. The consumer is on Zillow’s side.
REALTORS were brought up in the cyber world to resent Zillow. The REALTORS had the first opportunity to be Zillow but they couldn’t comprehend a world where the public had access to information and where 1975 was no longer the future. They did what large associations are best at doing. They walked away and went home.
If the public wants something, you’re the biggest controller of that something and you don’t find a way to make money off of your stuff, you have no one to blame but yourself. Zillow knew what the Realtors must have known, if the Realtors were sharing their data with members, join them. Zillow aligned itself with Realtors, walked in, took what was free to them, gave it to the consumer and turned around and sold data to the Realtors…this is the data the realtors had but never mined.
I love Zillow. I love informed consumers. I love the fact that a potential client has access to the same information as me so they can do their research and maybe come to the same conclusion as me. Even more than that, I love Zillow for the opportunity they created for independent contractors to provide their brand of service to the consumer who wants what they have. More individuals are free to leave corporate ownership with their arcane rules and hefty fees. Zillow has given the independent REALTOR the liberty they desired. I’m on Zillow’s side right next to the consumer. Realtors are on the side opposed to Zillow. The peculiar thing is, most Realtors don’t know why they fear Zillow.