The selling is a means to an end. It’s the work that’s done to accomplish the objective. And the objective is to liquidate the equity. Whatever we intend to or might do with the equity is a secondary objective.
When liquidating equity is the objective it makes sense to consider the amount of equity that has to be paid as a price to liquidate. Essential Real Estate set its fee at 4.0% or less, plus $499. You can choose to spend 50% more with any number of brokers. We think you should have a choice to keep more of your equity.
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Published by Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI
Reasons to own a home vary, but the reason any of us sell is always the same--we have another plan for the home equity. Costs related to selling and buying (Overspending on fees, repairs, negotiating mistakes, overpaying) consume an unnecessarily large chunk of equity. Essential Real Estate exists to make sure clients have opportunities to keep more equity and accomplish their life plans.
Essential Real Estate brokers identified multiple negotiating errors and common misconceptions that cause people to lose home equity and then developed strategies to help clients wisely negotiate better terms while protecting their equity. Our clients count the difference we make for them in dollars and peace of mind.
View all posts by Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI