Selling Your Home is Not Your Objective.

The selling is a means to an end. It’s the work that’s done to accomplish the objective. And the objective is to liquidate the equity. Whatever we intend to or might do with the equity is a secondary objective.

When liquidating equity is the objective it makes sense to consider the amount of equity that has to be paid as a price to liquidate. Essential Real Estate set its fee at 4.0% or less, plus $499. You can choose to spend 50% more with any number of brokers. We think you should have a choice to keep more of your equity.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

There is nothing difficult about real estate. The home equity you begin with when you buy, and end with when you sell is directly related to the real estate transaction choices you're given.

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