Selling Your Home is Not Your Objective.

The selling is a means to an end. It’s the work that’s done to accomplish the objective. And the objective is to liquidate the equity. Whatever we intend to or might do with the equity is a secondary objective.

When liquidating equity is the objective it makes sense to consider the amount of equity that has to be paid as a price to liquidate. Essential Real Estate set its fee at 4.0% or less, plus $499. You can choose to spend 50% more with any number of brokers. We think you should have a choice to keep more of your equity.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. Essential real estate services are specified in real estate license law. Those services are worth professional fees. Paying professional fee rates for administrative services is a choice when an alternative exists. We are that alternative. Old business model commission rates are taxing the home equity of American home sellers. Essential Real Estate LLC was created so our clients keep more of their home equity, spend less on broker fees, and receive skilled representation in negotiating purchase agreements.

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