The selling is a means to an end. It’s the work that’s done to accomplish the objective. And the objective is to liquidate the equity. Whatever we intend to or might do with the equity is a secondary objective.
When liquidating equity is the objective it makes sense to consider the amount of equity that has to be paid as a price to liquidate. Essential Real Estate set its fee at 4.0% or less, plus $499. You can choose to spend 50% more with any number of brokers. We think you should have a choice to keep more of your equity.
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Published by Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI
Real estate is a contract business. A client's satisfaction with the transaction process is dependant on a clear, concise, well-crafted purchase agreement. As a broker, I'm held to the highest standard of transaction competence. Much of my career involved coaching licensees to improve their contract skills and resolving problems for agents who didn't take the contract work seriously. I believe the key to a smooth, profitable transaction is customizing the experience for clients, anticipating challenges, and avoiding high-risk scenarios. The real estate transaction is not stressful for my clients. They know they're safe with me.
View all posts by Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI
