Vision and Mission. Why Essential Real Estate exists.

“To matter” means means, to me, creating choices where none or too few exist for people who want to keep, or get back, what they need to live their purpose.

The ability to matter is open to just about anyone. * That merits inclusion in a future edition of The Words I Wish I Wrote. The purpose of Essential Real estate is not “make a profit of X dollars”. Profit or loss is an outcome of living a purpose. Our purpose is the Why we exist. Home equity is a treasure under constant threat. From the day your offer is accepted to own a home until the day you sell that home to use what remains for the next significant thing you do somebody wants a chunk of your treasure.

“To matter” means means, to me, creating choices where none or too few exist for people who want to keep, or get back, what they need to live their purpose.**

In the field of real estate, where we live, the problem we set out to be a solution to is the constant demands made on home owners to spend their home equity treasure on services they don’t understand or don’t need.

It is our Vision to be the real estate broker of choice for people who believe they have more important uses for their hard earned equity than paying fees and costs to sell their homes. We see a future where our results inspire others to start their own endeavors strengthening a field of healthy competition for the benefit of the public

Mission: Thrive to master transaction skills to be a wise choice for consumers who prefer to have a transaction skilled real estate agent on their side, and pay only for what they need.

The effort to fulfill a mission that matters will be met with resistance. One result of our existence may be that other services are created to improve on our model and bring more choices to the market for people who desire to keep more of their home equity in their hands. Resistance is natural; it may even be an invitation to dialogue.

*Quote from Seth Godin.

**The Aaron Meyer Foundation is one effective choice we brought to life for improving the lives of families who have young people in substance use recovery.

Author: Tom Meyer, Owner-Broker, Essential Real Estate, LLC Madison, WI

The real estate transaction, disclosure, and confidentiality are the business of a Wisconsin licensee. It's in the transaction where the skill of the licensee, and their commitment to the law where the public is protected or placed at risk. Essential real estate services are specified in real estate license law. Those services are worth professional fees. Paying professional fee rates for administrative services is a choice when an alternative exists. We are that alternative. Old business model commission rates are taxing the home equity of American home sellers. Essential Real Estate LLC was created so our clients keep more of their home equity, spend less on broker fees, and receive skilled representation in negotiating purchase agreements.

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