Google Trends 2017 is an inspiring video. We are asking how to do and be everything. How to be fearless, how to change a tire, how to be a good parent, how to be a superhero. Once we know how-to, we have a choice to make. Take action or stay out.
The superhero does not sit this one out. All superheros have in common a desire to do good for the well being of other people. While I’ve never seen a superhero accept a check to cash at a bank, the superhero is rewarded with trust and call backs.
To be a superhero, declare yourself one. Be a superhero Realtor®. Declare an intention to do good for the well being of other people in every interaction in 2018, and then begin by being that superhero you would want on your side with your next interaction. And then do it again.
Seth Godin wrote a simple thought about failure today. He said, “Failure (and the fear of failure) gives you a chance to have a voice…”. Because we care, the Realtor has a voice in calming the fear, in removing the risk. How often do we begin with calming the fear, and when do we begin by raising the anxiety? A typical message from the real estate industry begins with creating fear of loss. Loss of economic opportunity, loss of prestige, loss of a house, loss of time, loss of winning. And then, after we’ve riled the public into discontent, our industry expects the public to look to us to provide a solution. All we’ve done is created an environment for businesses with a calming voice to step in and take the share of the market which desires security.
The expansion of Zillow’s presence in the market place is directly related to our industry’s commitment to continue to instill fear and worry in the public with media campaigns and mantras. “Now is the time… Don’t wait…Rates are going up…prices are going up…prices are going down…”.
Empowering people to make wise decisions in controlled environments is the alternative to keeping people in the dark, and raising instilling fear. As long as Realtors continue to rely on fear of failure, there will be great opportunity for Realtors who deliver contentment, security, hope, and confidence. Seth Godin
Fear of falling increases with altitude. At one foot I have no fear. At 10 feet I begin to get cautious. At 15, I’m afraid. The tipping point to fear is about 11 1/2 feet when I have one foot on a rung and the other foot reaching for the next.
Last week when I first attempted to climb I almost quit. The job appeared big as well as high. With a little guidance from a guy who knows something about ladders, I managed to begin cleaning and staining the highest points of my house. My fear of falling subsided when I made it past the horizontal mid point. From there I could see the end. I also discovered that my chance of completing this job without a tragedy were higher than my mind told me when I first inched my way up to the top. I realized a life lesson as the fear of failure evaporated and the feeling of happiness of completing a job I thought could not be done was within reach. Happiness is on the other side of fear, and fear has its place.
Fear is a choice. Once we decide if fear will keep us planted where we are, run, or inspire us to proceed with caution, we have a commitment to make. Reminding ourselves there is happiness to be had we press on learning to navigate in the risky areas. Sooner than we might expect, the fear gives way to confidence (and a healthy respect for the real danger) and confidence with competence takes us to the goal. Even if happiness is fleeting, it may be worth overcoming the fear to feel the happiness.
Dare to go where perspectives are not what they used to be. Seth Godin and Simon Sinek inspire a new generation to go beyond “sales training” and become remarkable people connecting with remarkable people. You are a remarkable person. What the remarks are is up to you.
As proof that the torch has been passed, take a look at Ted Ideas Worth Spreading. You will not find one Ted Talk encouraging you to embrace the tired old sales ideas of manipulation by fear of loss, or “handling objections”. Ted is a Milky Way of bright ideas for being authentic, human, considerate, patient, and sincere. Given the choice, and we do have choices, what do you prefer to be remarkable for?